Privacy Policy


FuelMe Oy (“FuelMe”, “we”) process personal data of its users of FuelMe’s food order services and the visitors of the website fuelme.fi (“Website”).

Our Privacy Statement explains, for example, the types of personal data we process, how we process the personal data and how you may use your rights as a data subject.

This Privacy Statement may be updated from time to time in order to reflect the changes in data processing practices or otherwise. You can find the current version on the Website. We will not make substantial changes to this Privacy Statement or reduce the rights of the Users under this Privacy Statement without providing a notice thereof.

This Privacy Statement applies to processing of personal data carried out by FuelMe as a data controller.


    Name: FuelMe Oy
    Company ID: 2875701-3
    Correspondence address: Arkadiankatu 31 B 27
    E-mail address: info@fuelme.fi
    Contact person: Pieter Dreesen


    The personal data collected and processed by us can be divided into two general data categories: User Data and Analytics Data.

    User Data

    User Data is personal data collected directly from you. We may collect User Data from our Users in a variety of ways, including, when they register to the FuelMe-services, subscribe to a newsletter or fill out a form. We also collect details of any transactions and payments you carry out through the FuelMe-services.

    User Data that is necessary in order to use the FuelMe-services

    The following personal data collected and processed by us is necessary in order for a proper performance of the contract between you and us as well as for the compliance with our legal obligations.

    When you register to the FuelMe-service and create a user account, you need to provide us with the following information: full name, telephone number, email address, credit card information, which is required for the purposes of ordering food products via the FuelMe-services and the chosen delivery point.

    User Data you give us voluntarily

    You may voluntarily provide us with other information either when creating a user account or later when modifying your account profile, such as information you provide when rating our services, marketing opt-ins and opt-outs, information you provide by phone or in email or chat correspondence with us.

    In addition to User Data collected from you, we process certain personal data third party service providers provide about you.

    If you connect or login to your account with Facebook, Facebook shares with us personal information about you such as your profile picture, a sample of your Facebook friends and your Facebook ID. Facebook Pixel allows us to monitor conversions from Facebook ads, optimise ads, build targeted audiences for future adverts and retarget people who have previously interacted with our website. Facebook pixel also collects location data unless you decide not to allow the collection of location data from the settings of your browser.

    Analytics Data

    Although we do not normally use Analytics Data to identify you as an individual, you can sometimes be recognized from it, either alone or when combined or linked with User Data. In such situations, Analytics Data can also be considered personal data under applicable laws and we will treat such data as personal data.

    We may automatically collect the following Analytics Data when you visit or interact with the FuelMe-services:

    Device Information. We collect the following information relating to the technical device you use when using the FuelMe-services:

      • device and device identification number, device IMEI
      • country
      • IP address
      • browser type and version
      • operating system
      • Internet service providers
      • advertising identifier of your device

    Usage Information. We collect information on your use of the FuelMe-services, such as:

      • time spent on the FuelMe-services
      • interaction with the FuelMe-services
      • information on your orders made through the FuelMe-services
      • the URL of the website you visited before and after visiting the FuelMe-services
      • the time and date of your visits to the FuelMe-services
      • the sections of the FuelMe-services you visited
      • the products you searched for while using the FuelMe-services


    We use various technologies to collect and store Analytics Data and other information when the Users visit the FuelMe-services, including cookies and web beacons. Cookies are small text files sent and saved on your device that allows us to identify visitors of the FuelMe-services and facilitate the use of the FuelMe-services and to create aggregate information of our visitors. This helps us to improve the FuelMe-services and better serve our Users. We use cookies to tailor the FuelMe-services and the information we provide in accordance with the individual interests of our Users.

    The Users may choose to set their web browser to refuse cookies, or to alert when cookies are being sent. Please note that some parts of the FuelMe-services may not function properly if use of cookies is refused.

    A web beacon is a technology that allows identifying readers of websites and emails e.g. for identifying whether an email has been read.

    Web analytics services

    The FuelMe-services use Google Analytics and other web analytics services to compile Analytics Data and reports on visitor usage and to help us improve the FuelMe-services. For an overview of Google Analytics, please visit Google Analytics. It is possible to opt-out of Google Analytics with the following browser add-on tool: Google Analytics opt-out add-on.



    There are several purposes of the processing of your personal data by FuelMe:

    To provide the FuelMe-services and carry out our contractual obligations (legal ground: performance of a contract)

    FuelMe processes your personal data to be able to offer the FuelMe-services to you under the contract between you and FuelMe.

    We use the data for example to handle your payments or any refunds. If you contact our customer service, we will use the information provided by you to answer your questions or solve your complaint.

    For our legal obligations (legal ground: compliance with a legal obligation)

    FuelMe processes data to enable us to administer and fulfil our obligations under law. This includes data processed for complying with our bookkeeping obligations and providing information to relevant authorities.

    For claims handling and legal processes (legal ground: legitimate interest).

    FuelMe may process personal data in relation to claims handling, debt collection and legal processes. We may also process data for the prevention of fraud, misuse of our services and for data, system and network security.

    For customer communication and marketing (legal ground: legitimate interest)

    FuelMe processes your personal data to contact you regarding the FuelMe-services and to inform you of changes relating to them. Your personal data are also used for the purposes of marketing the FuelMe-services to you.

    For quality improvement and trend analysis (legal ground: legitimate interest).

    We may also process information about your use of the FuelMe-services to improve the quality of the FuelMe-services e.g. by analyzing any trends in the use of the FuelMe-services. In order to ensure that our services are in line with your needs, personal data can be used for things like customer satisfaction surveys. When possible, we will do this using only aggregated, non-personally identifiable data.

    Legal grounds for processing

    FuelMe processes your personal data to perform our contractual obligations towards you and to comply with legal obligations. Furthermore, we process your personal data to pursue our legitimate interest to run, maintain and develop our business and to create and maintain customer relationships. When choosing to use your data on the basis of our legitimate interests, we weigh our own interests against your right to privacy and e.g. provide you with easy to use opt-out from our marketing communications and use pseudonymized or non-personally identifiable data when possible.

    In some parts of the FuelMe-services, you may be requested to grant your consent for the processing of personal data. In this event, you may withdraw your consent at any time.


    FuelMe stores your personal data primarily within the European Economic Area. However, we have service providers in several geographical locations. As such, we and our service providers may transfer your personal data to, or access it in, jurisdictions outside the European Economic Area. We will take steps to ensure that the Users’ personal data receives an adequate level of protection in the jurisdictions in which they are processed. We provide adequate protection for the transfers of personal data to countries outside of the European Economic Area through a series of agreements with our service providers based on the Standard Contractual Clauses or through other appropriate safeguards, such as the Privacy Shield Framework.

    More information regarding the transfers of personal data may be obtained by contacting us on any of the addresses indicated above.


    We only share your personal data within the organization of FuelMe if and as far as reasonably necessary for the purposes of this Privacy Statement.

    We do not share your personal data with third parties outside of FuelMe’s organization unless one of the following circumstances applies:

    For the purposes set out in this Privacy Statement and to authorized service providers

    To the extent that third parties need access to personal data in order for us to perform the FuelMe-services, we provide such third parties with your data to be processed on behalf of us. Furthermore, we may provide your personal data to our affiliates or to authorized service providers who perform services for us (including data storage, accounting, sales and marketing) to process it for us and to payment service providers to process your payments to us.

    When data is processed by third parties on behalf of FuelMe, FuelMe has taken the appropriate contractual and organizational measures to ensure that your data are processed exclusively for the purposes specified in this Privacy Statement and in accordance with all applicable laws and regulations and subject to our instructions and appropriate obligations of confidentiality and security measures.

    Please bear in mind that if you provide personal data directly to a third party, such as through a link in the FuelMe-services, the processing is typically based on their policies and standards.

    For legal reasons and legal processes

    We may share your personal data with third parties outside FuelMe if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, crime, security or technical issues; and/or (iii) protect the interests, properties or safety of FuelMe, the Users or the public as far as in accordance with the law. When possible, we will inform you about such processing.

    For other legitimate reasons

    If FuelMe is involved in a merger, acquisition or asset sale, we may transfer your personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give notice to all the Users concerned when the personal data are transferred or become subject to a different privacy statement. 

    With your explicit consent

    We may share your personal data with third parties outside FuelMe when we have your explicit consent to do so. You have the right to withdraw this consent at all times. 


    FuelMe does not store your personal data longer than is legally permitted and necessary for the purposes of providing the FuelMe-services or the relevant parts thereof. The storage period depends on the nature of the information and on the purposes of processing. The maximum period may therefore vary per use.

    Most personal data relating to a User’s user account with the FuelMe-services will be deleted after a period of 90 days have lapsed after the User has deleted its user account with the FuelMe-services. Thereafter, a part of the personal data relating to a User’s user account with the FuelMe-services may be stored only as long as such processing is required by law or is reasonably necessary for our legal obligations or legitimate interests such as claims handling, bookkeeping, internal reporting and reconciliation purposes. All personal data relating to a User’s user account with the FuelMe-services will be deleted within a period of 10 years after the User has deleted its user account with the FuelMe-services, with the exception of personal data required in certain rare situations such as legal proceedings.

    We will store Analytics Data of Users that do not have an account with the FuelMe-service for a period of 180 days.


    Right to access

    You have the right to access and be informed about your personal data processed by us. We give you the possibility to view certain data through your user account with the FuelMe-services or request a copy of your personal data.

    Right to withdraw consent

    In case the processing is based on a consent granted by the User, the User may withdraw the consent at any time. Withdrawing a consent may lead to fewer possibilities to use the FuelMe-services. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

    Right to rectify

    You have the right to have incorrect or incomplete personal data we have stored about you corrected or completed by contacting us. You can correct or update some of your personal data through your user account in the FuelMe-services.

    Right to erasure

    You may also ask us to delete your personal data from our systems. We will comply with such request unless we have a legitimate ground to not delete the data.

    Right to object

    You may have the right to object to certain use of your personal data if such data are processed for other purposes than necessary for the performance of the FuelMe-services or for compliance with a legal obligation. If you object to the further processing of your personal data, this may lead to fewer possibilities to use the FuelMe-services.

    Right to restriction of processing

    You may request us to restrict processing of personal data for example when your data erasure, rectification or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may however lead to fewer possibilities to use the FuelMe-services.

    Right to data portability

    You have the right to receive the personal data you have provided to us yourself in a structured and commonly used format and to independently transmit those data to a third party.

    How to use your rights

    The abovementioned rights may be used by sending a letter or an e-mail to us on the addresses set out above, including the following information: the full name, address, e-mail address and a phone number. We may request the provision of additional information necessary to confirm the identity of the User. We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded.


    The User has the right to prohibit us from using the User’s personal data for direct marketing purposes, market research and profiling made for direct marketing purposes by contacting us on the addresses indicated above or by using the functionalities of the FuelMe-services or the unsubscribe possibility offered in connection with any direct marketing messages.


    In case the User considers our processing of personal data to be inconsistent with the applicable data protection laws, a complaint may be lodged with the local supervisory authority for data protection. In Finland, the local supervisory authority is the Data Protection Ombudsman (https://www.tietosuoja.fi).


    We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures include for example, where appropriate, encryption, pseudonymization, firewalls, secure facilities and access right systems. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience and ability to restore the data. We regularly test the FuelMe-services, systems, and other assets for security vulnerabilities.

    Should despite of the security measures, a security breach occur that is likely to have negative effects to the privacy of the Users, we will inform the relevant Users and other affected parties, as well as relevant authorities when required by applicable data protection laws, about the breach as soon as possible.